Floward inaugurates largest fulfillment centre in UAE

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK is moving its operations in Dubai to its new fulfillment center at Dubai Investment Park.

Floward is proud to announce the launch of its largest fulfillment centre in Dubai to keep up with Floward’s growing customer base and demand in UAE. The company entered the Emirati market in 2020 and has been steadily growing at a rapid pace and currently covers all of the UAE.

The new fulfillment centre, which is more than 65,000 square feet, is equipped with the newest storage technology and a clever racking system for Floward’s inventory and will be servicing Dubai, Sharjah, and Abu Dhabi. The move to the building is expected to be finalized in January 2023.

Floward Chairman and CEO Mr. Abdulaziz B. Al Loughani said: “In the last two years, Floward has been witnessing exponential growth in the UAE, so we needed to invest in upgrading our operations and infrastructure to meet the growing demands of our clients. We are very proud of Floward’s achievement across all our countries, and this is an important step in our journey that will allow us to better our operations and offer the best possible service to our clients.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.