Floward, the go-to online flowers and gifts delivery destination in MENA and UK launched its month-long “Al Munawwarah with Floward” campaign on Sunday November 13, 2022 to celebrate the release of its Medina inspired collection.
The collection includes a number of flower arrangements and handmade gifts that were created by the ladies working at AlAyniah Souq and Labs, a project that empowers women working in commerce and the souvenirs industry in Medina. The project which was launched by the orders of His Royal Highness Prince Faisal bin Salman bin Abdulaziz Al Saud and is supported by Social Development Bank aims to improve the quality of products made by family-owned microenterprises thus allowing them to compete with the quality of other products offered locally and internationally.
Floward also collaborated with Naqwat Al Nana, a local organic farm located in Medina to use dried Mint and Madini Roses in the collection which pays homage to the region.
Floward also released a video which the company filmed in various landmarks across the region, and it dedicated it to the great people of Medina and their wonderful region.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.